Brandon Brown, the NASCAR driver who inspired the anti-Biden ‘Let’s Go Brandon’ chant is partnering with a cryptocurrency named after the chant.
Brown made the announcement in a statement on Thursday.
“Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition,” said Brown. “From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster.”
“We’re proud to assist Brandon this season, to assist him proceed his American dream,” James Koutoulas, an investor in LGBcoin said in a press release. “If we do our job proper, if you consider us, and also you hear, ‘Let’s Go Brandon,’ you’ll assume and really feel, ‘Let’s Go America.’”
For the new season, Brown will be driving a red, white, and blue Chevy Camaro with the meme coin name on the side of the car.
The meme began in October, when a crowd at the race at Talladega Superspeedway started chanting “F*** Joe Biden.” NBC Sports reporter Kelli Stavast who was interviewing Brown after he’d just won his first major NASCAR race, appeared to have misheard the chant and told Brown that the crowd was actually cheering for him saying “Let’s go Brandon.”
Since then, the phrase has been repeated in Trump circles and in right wing media as a veiled insult to President Biden. More recently, an Oregon dad on a NORAD call with Biden on Christmas Eve repeated the phrase after the president wished his kids a Merry Christmas.
Brown initially tried to distance himself from the chant. He told the New York Times he had “zero desire to be involved in politics” and he was worried that the chant would alienate fans and sponsors.
“Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer,” Brown said. “This whole Talladega race win was supposed to be a celebration, and then it was supposed to be something that I was able to use to move up, and I really wanted to capitalize on that.”
“But with this meme going viral, it was more of, I had to stay more silent, because everybody wanted it to go on to the political side. I’m about the racing side,” he said.
However, Brown, desperately in need of a sponsor for next season despite his win in October accepted a partnership with LGBcoin.
“The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022,” Brown said.