MyPillow CEO Mike Lindell is auctioning off more than 800 items and claimed the company “lost $100 million” due to “massive cancellations” from major retailers.
Following the 2020 presidential election, several major retailers including Kohl’s and Bed, Bath & Beyond, announced they were pulling MyPillow products from their shelves as Lindell promoted the debunked conspiracy theory that the election was stolen from Donald Trump.
“It was a massive, massive cancellation,” Lindell told the Star Tribune. “We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us”
In response, Lindell is auctioning off 824 ‘surplus equipment’ on online auction site K-Bid to make up for the loss in revenue and subleasing manufacturing space.
The items include forklifts, sewing machines, desks, chairs and more.
“We have all this retail stuff. The retailers have abandoned us. What are we supposed to do, everybody? Just paperweights there? No, we are auctioning it off,” Lindell said in a Facebook livestream on Monday.
“Before they did this to MyPillow, we were so big that we needed like four times of the equipment we had right now to make retail packaging, to make the retail pillows,” Lindell continued. “So my guys said, ‘Hey, can we get rid of some of this stuff and sublease part of that building?’ Which we said, ‘Fine.'”